case study

10x Banking

Shaping Culture to Scale with Confidence
The Challenge

10x Banking is a fast-growing fintech with a bold ambition: to transform the banking industry. With triple-digit workforce growth—across both employees and contractors—the business was scaling rapidly and needed to ensure its culture could scale with it.
Attracting and retaining diverse, high-performing talent was essential. But with new teams, changing dynamics, and ambitious goals, leaders needed a clearer view of how culture was showing up across the business—and what needed to evolve to support the next phase of growth.

The Solution

To support this, 10x Banking partnered with dragonfish and using Lumin were able to measure and map the culture in a way that was fast, focused, and actionable. Using Lumin’s proprietary measurement model, the organisation was able to:

  • Understand how aligned people were to the company’s purpose and values
  • Identify which behaviours and dynamics were driving or blocking performance
  • Gain clear visibility of cultural differences across functions and teams
  • Create a shared view of what the culture is now – and what it needs to become

The insights built trust across the organisation, offering an independent and unbiased lens that gave leaders clarity and credibility. Lumin’s dashboards and diagnostics enabled the executive team to see patterns at a glance—revealing strengths to protect and friction points to address. Workshops supported by Lumin’s data helped shape focused actions around behaviour change and cultural alignment.

The Impact

10x Banking now has a clear, data-led understanding of its culture—grounded in insight, not assumption. By using Lumin, the leadership team were empowered to take ownership of the culture story with confidence. The organisation has a stronger foundation to scale with purpose, drive performance, and ensure the culture continues to support its mission as it grows.

The Outcome

10x Banking gained a powerful foundation for scaling with purpose and clarity. With Lumin, the leadership team were empowered to move from intuition to evidence—and from complexity to focus. The result? A culture that not only supports rapid growth, but helps drive it.

“We have worked with a number of consultancies, and what has been a stand-out in the dragonfish approach is the way they have been highly pragmatic around their insight and actions.
CEO and Founder, 10x Banking